Also referred to as Permanent Cosmetics, Cosmetic Tattooing, or Intradermal Pigmentation. It is the process of safely implanting natural pigments into the dermal layer of skin for lasting color. The method of application may include use of a manual, electric or digital pen, or combination, designed especially for cosmettic tattoing.

Micropigmentation is a modern term for this treatment, which uses the same technology as tattoo. It is a specialty within tattoo that requires specific education, training and tools. Artistic and technical skill combined with extreme attention to detail determines the final look of the inserted pigment.

Permanent makeup is used for a variety of cosmetic enhancements, the more popular being, permanent eyebrows, eye liner, and lip liner/color. Other permanent makeup procedures include vitiligo, scar camouflage, areola restoration, hairline enhancement, and more. Permanent makeup has also been used to cover-up or improve the appearance of scarring, stretchmarks, birthmarks, freckles/age spots, and uneven skin discolorations.